Champions League Liverpool Premier LeagueThe Lebron Effect: How Nike’s deal with Liverpool has King James’s name written all over itRobert BaumAugust 27, 2019January 11, 2023 by Robert BaumAugust 27, 2019January 11, 2023 With Liverpool about to sign a historic $91 million sponsorship deal with Nike, it’s hard not to think of the man who helped tee it...