Louis Vuitton's new creative director Pharrell Williams unveiled the luxury house's first-ever football kit during Paris Menswear Fashion Week.
Real Madrid's new signing Jude Bellingham and his brother Jobe were at the Spring 2024 Fashion Show to see it. Famous footballers Trent Alexander-Arnold, Paul Pogba, Jadon Sancho, and Memphis Depay also attended the event.
Louis Vuitton x Pharrell Williams Football-inspired kit
Pharrell x Louis Vuitton's newest football jersey reimagines the esteemed Damier pattern of Louis Vuitton, amplifying it into a bold, large-scale checkerboard design — like Croatia's famous World Cup kits.
The shirt also features crisp white cuffs and a collar laced with a slender green stripe. Interestingly, a zipper lies hidden below the collar, enabling the shirt to be worn as a fashionable quarter-zip pullover or even on the pitch. However, we don't think anyone wants to sweat in what appears to be a leather fabric.
The brand's stitched plastic logo “LV” flanks over the heart, mimicking a club crest. Additionally, “Vuitton” takes the role of shirt sponsor, placed like a billboard amid the shirt. Meanwhile, the phrase' Marque L.Vuitton Déposée' or “L.Vuitton Registered Trademark” flies in one of the black checkers on the right chest.
Lastly, Pharrell added a unique badge on the right shoulder depicting a hand cradling a red insignia flower, adding an artistic sponsor touch to the kit.
This Louis Vuitton shirt by Pharrell Williams seamlessly continues his well-established ties to the sport. He previously created club shirts for top European teams like Juventus and Arsenal through his own label, Humanrace, in partnership with Adidas.
Expect the new Louis Vuitton football kit to go on sale this fall, just in time for the kickoff of the top-tier European seasons.