Lionel Messi broke the record for the most shirts sold within the first 24 hours of a transfer.
With 832,000 jerseys sold, Messi broke Ronaldo’s record of 520,000 kits upon transfer to Juventus and Neymar’s 10,000 kits from Barcelona to PSG.
Less than two days after Messi signed for PSG, the club’s online store ran out of Messi shirts.
“We expect to have additional jerseys available on the site for pre-order soon, with October shipping dates,” the shop issued in a statement on its website.
NBA legend Michael Jordan, whose Air Jordan logo appears on the kit, is set to earn €6 million from the number of shirts Messi has sold so far. Jordan earns 5% of the profits PSG makes on its kits.
PSG’s Instagram also more than doubled since Messi’s signing, shooting from 19.8 million to 43 million-plus followers since the announcement.
This is not to say that Messi has the biggest global brand. Ronaldo is still the most followed person on Instagram with a whopping 326 million followers versus Messi’s 250 million.
PS: Kylian Mbappe, a known Ronaldo fan, has still not liked any of Messi's announcement photos on Instagram. Jealousy or spite — either way, Mbappe appears headed off to Real Madrid this season or next.