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Manchester United and Adidas in new $1.2b kit deal over 10 years

Manchester United and Adidas in new $1.2b deal over 10 years

Manchester United have confirmed a 10-year extension to their lucrative partnership with German sportswear giant Adidas, a deal estimated to be worth a minimum of $1.2 billion. Adidas x Manchester United is the biggest kit deal in Premier League and football history

The new shirt-making agreement, which will now run until 2035, underlines the commercial appeal of the Red Devils. Man United are one of the most popular and successful football clubs worldwide — their 20 league titles remain an English football record.

The Old Trafford club initially signed a 10-year deal with Adidas in 2015, which was then valued at $961 million, replacing their previous kit manufacturer . The American firm spent 23 years manufacturing United before it ended its collaboration with the club. 

Adidas new deal with Manchester United supersedes Nike and FC 's $1.1 billion partnership established in 2018. It also surpasses the Adidas kit deal with Real Madrid in 2015, worth nearly $1 billion over 10 years. The Adidas partnership also emphasizes Manchester United women's team in the ever-growing Women's Super League (WSL)

Said Man United Chief Executive Richard Arnold: “The relationship between Manchester United and Adidas is one of the most iconic in world sport, forged through a shared commitment to style, flair and, most importantly, high performance. 

“With its roots in the 1980s, our partnership has been reinvented over the past decade with some of the most innovative designs and technology in sportswear.

“We are now looking forward to refreshing this powerful partnership again through the remainder of this decade and into the 2030s.”

Six most valuable Premier League kit deals

ClubManufacturerDeal Value Per Year (USD)DurationTotal Deal Value (USD)
Manchester UnitedAdidas$115.2 million2023-2033$1.152 billion
Manchester City$83.2 million2019-2029$832 million
LiverpoolNike$76.8 million2020-2026$460.8 million
ChelseaNike$76.8 million2017-2032$1.152 billion
Adidas$76.8 million2019-2024$384 million
TottenhamNike$38.4 million2018-2033$576 million

Photo: Instagram/ManchesterUnited

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