South Korean superstar Son Heung-min has made a name for himself both on and off the pitch. The 30-year-old Tottenham Hotspur forward is one of the most marketable athletes in the world, and he has the bank account to match.
Son earned $10 million in 2022, making him the highest-paid Asian footballer of the year. Since joining Spurs in 2015, Son has had endorsement deals with Adidas, Burberry, Samsung, and Gillette, among other brands.
In addition to his commercial success, Son has also been one of the Premier League's top performers over the past few seasons, winning the 2021/22 Premier League Golden Boot. He was named the Asian Footballer of the Year in 2019 and helped lead Spurs to a Champions League final appearance in 2019.
With all of his success, it's no surprise that Son is one of the richer footballers in the world — an estimated net worth of $60 million — but he's also one of the most modest like his teammate Harry Kane. Let's see how Son Heung-min spends his money.
Son Heung-min's cars
While Son Heung-min does most of his talking on the pitch, he's not afraid to dazzle on the roadway. He owns one of Ferrari's fastest cars.
The South Korean owns one of 500 Ferrari LaFerrari produced. His ride is all black; he wanted red but couldn't due to Spurs' intense rivalry with cross-town rivals Arsenal. The supercar costs nearly $3.5 million with speeds up to 218 mph.
Son also owns a Maserati Levante, a Bentley GT, Audi R8 Coupe, and Range Rover Evoque.
Son Heung-min's houses
The Korean striker originally lived in a 3-bedroom apartment with his parents in London but has since moved into a much larger house. The luxurious home includes a large bathroom, exercise room, movie theater, and swimming pool — no wonder he likes to hang out at home!
Son is reportedly single. However he once dated Korean pop stars Bang Min-ah and Yoo So-young, but the superstar has revealed he won't get married until he hangs up the boots. As his father says, “If you want to be a top player, football should be your top priority.”
Son Heung-min's military training
In April 2020, during the COVID lockdown, the footballer went through three weeks of military service on the island of Jeju. “The three weeks have been long, but a good experience,” said Sonny, who was awarded the Pilsung prize for ranking 1st out of 157 trainees.
Son Heung-min's football academy
Sonny invested $12 million to build his own football academy, the SON Football Academy, in his native Chuncheon. Like Son's upbringing, the academy focuses on the discipline of two-footed practice. Son's father, Son Woong-hung, and brother run the 35-man camp.
Crazy enough, the academy students are banned from playing under-15s until they develop (re: master) the fundamentals of the game. They're not even allowed to practice shooting at goal until they're 15.
Son Heung-min's style
Sonny is one of the Premier League's most stylish footballers. Naturally, he's the latest football star to link up with luxury fashion brands.
In January 2022, he spearheaded a global campaign for the luxury luggage brand Tumi. In June 2022, the playmaker became Burberry's latest brand ambassador.
Son Heung-min, like many other footballers, is also a watch enthusiast. He owns the Rolex, Patek Philippe, TAG Heuer, and Cartier watch models. He's a brand ambassador for the latter.