FIFA unveils less than inspiring 2026 World Cup logo

FIFA unveils less than inspiring 2026 World Cup design

While the countdown to World Cup 2026 begins, FIFA released its new logo for the world's biggest sports tournament.

The once-every-four-years competition, previously held in Qatar in 2022, is now jointly hosted by the United States, Canada, and Mexico

Gianni Infantino, the President of FIFA, with the legendary football player and two-time World Cup champion Ronaldo, revealed the fresh graphic for the 2026 tournament.

The presentation took place at the Griffith Observatory in Los Angeles on Wednesday night. They presented the logo in tandem with the launch of the “WE ARE 26” theme.

New FIFA 2026 logo underwhelms

Fans around the globe aren't exactly impressed with the branding.

“Here’s me not even hitting 40% on my graphic design module…” tweeted one.

The new visual identity deviates from past designs, which often incorporate fun elements of the host country. The 2026 World Cup logo is about as minimal as it can get. 

Bold, chunky numerals ‘2' and ‘6' form the primary elements of the emblem, with the FIFA World Cup trophy and the FIFA inscription adorning it. While a black backdrop with white digits primarily sets off the design, it can adapt to suit various background hues.

The adaptability will make it easier for the 16 host cities to localize the artwork.

Writes FIFA: “For the first time in history, an image of the actual trophy and the tournament hosting year is being depicted, forming an innovative design language that anchors the FIFA World Cup™ emblem for 2026 and beyond. The image of the trophy and the year allow for customization to reflect the uniqueness of each host, while building an identifiable brand structure for years to come.”

The agency behind FIFA's 2026 World Cup design remains unknown. And maybe, for good reason. 

FIFA is expanding the roster to 48 teams for the 2026 World Cup. It's also initiating a new 32-team knockout stage and planning 104 matches. 

The tournament kicks off in June 2026 and concludes with the final match on July 19, 2026. MetLife Stadium in East Rutherford, New Jersey is the likeliest final destination.

The 2026 event will represent North America's third time hosting the World Cup. Mexico hosted in 1970 and 1986, and the United States in 1994.

Photo: Twitter/FIFAWorldCup

Related posts

Barcelona starlet Ansu Fati cleared to represent Spain

Robert Baum

Ronaldo destined to become the all-time men’s international goalscorer

Robert Baum

Ryan Reynolds to play for Wrexham in US summer tour

Robert Baum


#1. Who is the second top-leading EPL scorer behind Erling Haaland?

Harry Kane is the correct answer. He's scored 26 goals, putting him ahead of Ivan Toney (20), Mo Salah (19), and Marcus Rashford (16). Haaland, of course, leads the league with 35 record-breaking strikes.


This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More