The presentation took place at the Griffith Observatory in Los Angeles on Wednesday night. They presented the logo in tandem with the launch of the “WE ARE 26” theme.
New FIFA 2026 logo underwhelms
Fans around the globe aren't exactly impressed with the branding.
The new visual identity deviates from past designs, which often incorporate fun elements of the host country. The 2026 World Cup logo is about as minimal as it can get.
Bold, chunky numerals ‘2' and ‘6' form the primary elements of the emblem, with the FIFA World Cup trophy and the FIFA inscription adorning it. While a black backdrop with white digits primarily sets off the design, it can adapt to suit various background hues.
The adaptability will make it easier for the 16 host cities to localize the artwork.
Writes FIFA: “For the first time in history, an image of the actual trophy and the tournament hosting year is being depicted, forming an innovative design language that anchors the FIFA World Cup™ emblem for 2026 and beyond. The image of the trophy and the year allow for customization to reflect the uniqueness of each host, while building an identifiable brand structure for years to come.”
The agency behind FIFA's 2026 World Cup design remains unknown. And maybe, for good reason.
FIFA is expanding the roster to 48 teams for the 2026 World Cup. It's also initiating a new 32-team knockout stage and planning 104 matches.
The tournament kicks off in June 2026 and concludes with the final match on July 19, 2026. MetLife Stadium in East Rutherford, New Jersey is the likeliest final destination.
The 2026 event will represent North America's third time hosting the World Cup. Mexico hosted in 1970 and 1986, and the United States in 1994.