Liverpool is set to unveil a collaboration with Converse, a milestone in their ongoing retail partnership with Nike.
The club has been making waves in the fashion and footwear industries with a flurry of recent collaborations.
Nike became Liverpool's kit supplier ahead of the 2020/21 season in a deal worth nearly $40 million per year.
This includes the alliance between LeBron James and Nike, which resulted in a new Air Max 1 as well as the Lebron 9 Low shoe.
Lebron James took a minority 2% stake in Liverpool club in 2011 as part of Fenway Sports Group which bought the team in 2010. That investment has since ballooned to $100 million.
King James recently exchanged his 2% stake for a 1% stake in FSG as part of a broader marketing deal. As part of James's intertwined brand and investment portfolio, Liverpool released a Lebron-themed Nike kit in late January 2023 to much avail.
Converse x Liverpool FC
Converse and Liverpool FC have announced an exciting new collaboration through a short video clip on their social media channels.
The snippet showcases Converse and LFC logos overlaid on Liverpool players' backdrop. Those players include Andy Robertson, Fabio Carvalho, and Shanice van de Sanden.
The partnership between these two cultural and sporting icons marks another important step forward in blending the football and fashion worlds.
Converse has maintained its status as a lifestyle brand for over 115 years with its iconic ‘Chuck Taylor' footwear line. The shoe has been a prominent part of urban culture in the US for decades.
Both LFC and Converse plan to announce further details about the new partnership later this week. So stay tuned to hear more.