Gerard Piqué’s company, Kosmos Holding, has bought the TV rights to Ligue 1 and Ligue 2 in Spain for the next three years. Moviestar previously owned the rights to Ligue 1 in Spain for less than €2.5million a year.
The deal, in collaboration with Enjoy TV, follows his former teammate Lionel Messi’s move to PSG. The plan is to sublicense the matches to television channels in Spain.
Pique is hoping his company can broadcast Messi’s debut match against Reims this Sunday. Spanish channel Telecinco is already scheduled to show the game.
Sergio Ramos is also expected to make his first appearance in red, white, and blue.
This is not Gerard Pique’s first shrewd business move involving Messi. He also bought the TV rights to the Copa America final this summer where Messi won his first major international silverware with Argentina.
Pique’s also tried to bid to take over 49% of Barca Corporate which owns the rights to various FC Barcelona projects including Barca Academy, Barca Innovation Hub, Barca Licensing and Merchandising (BLM), and Barca Studios.
Barcelona’s previous club president Josep Maria Bartomeu negated the deal because it breached the club’s code of ethics. Pique is still a Barca player, and a club hero at that. He just took a paycut so Barcelona could make new signings Memphis Depay and Eric Garcia.