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A first: Real Madrid announces pioneering sleeve sponsorship with HP


Real Madrid fans, prepare for a significant update to the iconic white kit.

There's been a few radical alterations to the Real Madrid shirt since the team's inception in 1902. 

But the remainder of this 23/24 season will see Madrid wearing a sleeve sponsor for the first time. The club teased the forthcoming of their kit on Thursday.

From Silicon Valley to Santiago Bernabéu: HP's Premier Sleeve Sponsorship with Real Madrid

Contrary to the belief that the club is preparing to announce the signing of , the reality is far more likely. Reports indicate that Los Blancos and global technology company HP, formerly Hewlett-Packard, have partnered in an exclusive $75.7 million deal.  

The promotional video shows a computer setup on the Bernabeau field with the word “Now.” This cryptic message sparked curiosity and anticipation among fans and followers.

What will the new Real Madrid kit look like with the HP sleeve sponsor?

The computing giant will get some form of sponsorship presence, probably just its moniker HP, on Madrid's famous kit, but only on the left sleeve. La Liga's logo is on the right. We've gone ahead and mocked one up to see what it could look like on Turkish starlet .

The 1981-1982 home kit was the first Madrid kit to take full sponsorship, currently reserved for the club's main sponsor, Fly Emirates. 

Real Madrid takes on Getafe on Thursday evening in what is gearing up to be a historic finish to the La Liga season. -like sits in second place behind Ancelotti's side. Official details about Real Madrid's HP kit release will emerge tomorrow.

Photo: x/RealMadrid

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